Welcome to MN3315: Brands and Branding. This module is designed to provide invaluable insights into, and a critical engagement with, the brand management subject. I look forward to meeting you in the first lecture from 3-5 pm Friday 29th of September in the Queens Lecture Hall. Please note that workshops start on Thursday the 5th of October. Please familiarise yourselves with the Module Outline below for course content, required readings and assessment details.
- Mikael