19-20 MN3515: Business Data Analytics

Course Summary

Organisations are increasingly dependent on the timely analysis of large volumes of data for strategic and operational decisions. A report by the McKinsey Global Institute (Manyika et al. 2011) predicted that by 2018, the United States alone will face a shortfall of 1.5 million data-savvy managers with the know-how to analyse large amounts data to make effective decisions. Organisations today make use of data sets and analytical techniques in applications that are so large (from terabytes to exabytes) and complex (from sensor to social media data) that they require advanced and unique data storage, management, analysis, and visualisation technologies.This course will introduce students to the ideas and technologies which underpin business data analytics, examine the new opportunities and risks which they offer to the business organisation and give them experience with current business analytics software.