19-20 MN3525: Digital Innovation Management

MN3525 Digital Innovation Management

The digital revolution has placed organisations under pressure to harness latest technologies to keep up to pace with their competitors and bring value to their customers and shareholders.

This course will equip you with a critical understanding of how latest digital technologies can be used to lead innovation initiatives. The course will examine the main technological and managerial ideas of digital innovations in organisations.

You will learn how digital innovation can deliver business value, something you may have explored in your courses of strategy: digital technologies can support as well as enhance organisational strategies.

The course will provide you with a critical understanding of the impact of digital technology on product and service innovation. It will explore the opportunities and challenges of setting up a digital business. Least but not last, the course will teach you key practices and tools in a digital innovation project.