19-20 MN3755: Marketing Ethics and Society

MN3755 Marketing Ethics and Society

The aims of this course are: to explore issues at the interface of marketing and moral philosophy; to foster ethical reasoning and decision-making; to equip students with appropriate frameworks for approaching ethical problems that may arise in day-to-day marketing practice; to develop links between the various ethical dilemmas in marketing mix decisions and marketing management more broadly; to assess the range of potential responses to ethical marketing issues.

Individual sessions will progress from (1) offering a background introduction to moral philosophy (and interrelated social and political issues) to (2) applying moral theories into case studies of marketing ethics and finally, to (3) discussing potential responses by multiple stakeholders such as consumers, businesses and governmental actors.