The course aims to give students advanced theoretical and practical skills to analyse the social media segment of choice demonstrating their understanding of its main principles (analysis of existing campaign) and create a piece of digital/ social media (campaign), combining the ability to conceive of and create a project plan and budget (plan) and to realise a piece of digital media communication.

Students will be required to evidence an awareness of the aesthetic cultural and practical possibilities of non-linear narrative forms and to make an argument for the creative and technical choices they have made, having regard to their understanding of digital culture and the socioeconomic, cultural and regulatory forces that shape online experiences.