19-20 MN5347: Project Work for Managers (I): Integrated Marketing Communications
This course takes a contemporary perspective to integrated marketing communications.
The aim of the course is to provide an advanced strategic perspective on the management of contemporary integrated marketing communication and to develop a well-founded knowledge base and robust working skills in the field of strategic and international marketing communications.
The aim of the course is to provide an advanced strategic perspective on the management of contemporary integrated marketing communication and to develop a well-founded knowledge base and robust working skills in the field of strategic and international marketing communications.