19-20 MN5057: Marketing, Environment & Society

The aims of this course are to explore issues at the interface of marketing and moral philosophy; to foster ethical reasoning and decision-making; to equip students with appropriate frameworks for approaching ethical problems that may arise in day-to-day marketing practice; to develop links between the various ethical dilemmas in marketing mix decisions and marketing management more broadly; and to assess the range of responses to ethical marketing issues on behalf of businesses, regulatory bodies and consumers/citizens.